PR - Offline, Online & Digital Marketing

In this workshop, we will clearly demonstrate the power of both traditional and online PR, what good PR can do for your business and how it fits in to the marketing mix.

Case studies will demonstrate the value of a well handled, strategic PR campaign, alongside the damage that can be caused by mishandling the media.

You will receive guidance on:

The basics of PR
Building media contacts to drafting press material
Handling crisis situations and implementing the right Crisis PR Strategy
Using the web and digital marketing techniques, you will also get an outline of how traditional offline PR can be taken online to achieve maximum results.

Half Day Seminar or Full Day Workshop