• Workshops and Seminars
• Speakers

• How to Market Your Business in Today’s Environment
• How to use Marketing to Survive the Recession
• How to Build your Brand
• Introduction to Marketing
• How to Build Your Brand Online
• Motivated Marketing
• Search Engine Optimisation
• PR – Offline, Online and Digital Marketing
• Digital Marketing

Introduction to Marketing

The purpose of the workshop is to demystify marketing, to explain the process involved in creating a marketing strategy and to assist in the preparation of a practical, cost effective marketing plan.

The workshops will cover the following topics:

• Marketing, a Brief Explanation
• Strategic Positioning
• Market Segmentation - Understanding What Your Different Customer Groups Need
• Market Segmentation - Case Studies
• Brands
• Differentiation
• Smart Research in an Age of Information Overload
• Creating a Marketing Plan
• Creating an 'Organic' Marketing Strategy
• The Marketing Mix
• Strategies for Success - Discussion
• What Makes Customers Buy from Us?
• Using Market Intelligence to Keep Ahead
• Is it working? Measuring Progress and Results
• Recession or Opportunity - How to Market in a Recession

Full Day Workshop