Voltage Develops Which? Wills Marketing Campaign

Voltage Develops Which? Wills Marketing Campaign
November 8, 2011

Voltage continues its highly successful relationship with Which? Legal with the creation of a new campaign for Which? Wills.

Which? Wills asked Voltage to develop a concept which would support their drive to recruit new customers. The aim was to boost brand awareness and broaden their customer base.

Voltage created a range of adverts targeted for the Radio Times reader, alerting them to the importance of having a Will and highlighting the simplicity of the process with Which? Wills.

The campaign has run twice during 2011, resulting in a significant increase in enquires to Which? Wills.