News

Life Sucks at Voltage
August 20, 2009

Voltage has unveiled the brand identity for the UK's first Life Sucks..Pass It On Motivational Conference, taking place in Glasgow in October 2009.

Involved from the research and strategy stage, Voltage developed the creative concepts for the Life Sucks brand, which has been taken across all aspects of the communications campaign, from vehicle wraps to guerrilla marketing.

A key aspect of the Life Sucks brand has been in developing the identity online, with a bold, funky and upbeat CMS (Content Managed Site) website which allows users to book places at the Conference online.  The site is motivational, confident and highly interactive, with blogs, news updates and twitter feeds.