40th Anniversary Rebrand for Sims Automatics
April 29, 2009

We have recently completed a full rebrand for Sims Automatics - the biggest independent operator of gaming, amusement and leisure equipment in Scotland - to deliver a fresh, clean and contemporary identity.

To mark Sims' 40^th anniversary celebrations, Voltage has redeveloped the brand to align it more successfully with its target market.  By redeveloping the company's iconic caricature and updating the typography, Voltage has successfully delivered the brief of maintaining the brand's individuality and character whilst creating a fresh, modern image.  The brand will be developed across a wide range of communications, from van livery and signage through to literature and stationery.

Alison Lambie, Commercial Director at Sims Automatics, is thrilled with the new brand, particularly as it delivers a modern approach without losing the original feel. Voltage is delighted to have worked on the redevelopment of such an established brand and the team look forward to working with Sims on an ongoing basis. 

Sims Automatics' new brand will be launched on Monday 4^th May 2009.