News

Voltage Secure Ongoing Contract with Which? Legal Service
March 18, 2009

Following the hugely successful website redesign and development for Which? Legal Service, Voltage has been awarded the brief to manage Search Engine Optimisation (SEO) for the site.

Voltage initially developed an approachable and friendly website for Which?, allowing users to interact with professional lawyers one-to-one. Since taking over the management of the online paid advertising campaign, we have reduced the cost per acquisition by 75%. This was achieved by streamlining the company's ad campaign and utilising more succinct search phrases and targeted ads.